Podcast - PPC For Contractors – How to run Pay-Per-Click Campaigns for Maximum ROI

by Josh Nelson - Contractor SEO on September 18, 2013

Getting a solid ROI from your Pay-Per-Click Marketing campaign on Google AdWords can be tough. As a matter of fact, most the contractors we talk with that have attempted PPC Campaigns tell us that they have LOST money when trying.

On this episode, Josh Nelson the Author of the book “Internet Marketing & SEO for Contractors” explains why most PPC campaigns fail and how you can by properly setting up your AdGroups and Landing Pages significantly improve your probability for success and maximize your Return on Investment. On this video he explains how the AdWords Auction Process Works, the importance of quality score and how to setup your campaign to maximize quality score, enhance click through rates and
your click-to-call ratio’s.

For more ideas and to get access to a video outlining “Your Contracting & Home Service Business Online Marketing Plan” with step by step instruction for all of the most prominent online marketing channels as well as our implementation guide go
to http://www.contractorseo.net/free.

Subscribe to the PODCAST at http://contractorseo.net/feed/podcast or on iTunes at - http://itunes.apple.com/us/podcast/contractor-seo-for-contractors/id502676373

Josh Nelson is the Co-Founder of Contractor SEO and specializes in helping Contractors & Home Services Professionals Increase their sales & grow their business by more effectively marketing online. He is the Author of The Complete Guide to Internet Marketing for Contractors and often speaks at PHHC, Contractor & Other Industry Events. Download his FREE Internet Marketing & SEO Guide at http://www.contractor.net/free
Josh Nelson - Contractor SEO
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